Weighing in on Mobile Payments

I am an information junkie. I sign up for a multitude of e-newsletters. I set up Google Alerts for topics that are important to me, watch Twitter trends and follow thought leaders on social media. Each morning, I sift through the information to find the day’s gold nugget. Here’s what I learned from my inbox this morning:

  • 57% of U.S retailers are preparing or already have a mobile commerce strategy.*
  • Mobile commerce will generate $6 billion in sales this year and is expected to double in 2012.
  • “Life is luck, make it.” –Mother Teresa

Mobile commerce is here to stay. As you develop your strategy, I offer food for thought:

Vantiv Launches New Direct API Offering Fast, Secure and Flexible Integrations

CINCINNATI, Aug. 29, 2011 /PRNewswire/ — Vantiv, LLC (formerly, Fifth Third Processing Solutions), is pleased to announce the availability of the Vantiv Direct API. This simplified interfacing routine and logic is designed to expedite development onto the robust functionality of the Vantiv processing platforms.

The Vantiv Direct API offers ease of integration for large merchants, vendors and third parties, while shortening the certification cycle. Using the Direct API, Vantiv business partners can reduce integration times by 50% or more, while gaining a deeper integration conduit. This powerful API allows integrators to connect to a choice of Vantiv processing platforms and supports multiple settlement options for a wide array of tender choices.