REDUCE CARD-PRESENT FRAUD WITH EMV

Keep your business safe and secure.

emv locked secure payment

EMV® chip technology is a global fraud reduction standard for credit and debit payment cards.

EMV-capable bank cards feature an embedded microprocessor chip that contains the cardholder data. The primary benefit of EMV technology is the reduction in card-present fraud resulting from counterfeit, lost, and stolen cards.

TrustCommerce can fully support your organization as you work towards requirements for EMV and identifying a standard, secure, payment processing model enterprise-wide.

Learn about TC IPA, TrustCommerce’s EMV Solution.

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Are You Making The Switch To EMV?

Let TrustCommerce lead the way.

As you begin planning your EMV integration,
you will want to consider:

  • New in-store technology and internal processing systems
  • New payment processes
  • EMV certification requirements
  • Employee education and training

Layer Security For A Strong Defense

Combine EMV with encryption and tokenization for greater protection.

EMV does not replace other payment security methods, but should be a component of overall security that includes encryption and tokenization. EMV only authenticates the card, it does not protect the Primary Account Number (PAN) data.

Use TrustCommerce’s secure encryption and tokenization platform in combination with the encrypted EMV devices for the greatest reduction of risk, liability and exposure.

How it works:

  • Encrypting card reader/keypad protects customer data by never exposing it to downstream systems.
  • With a TC “Token” there is no need to store the encrypted card data for returns  or other future transactions because the “Token” can be used as if it is a credit card.
  • Merchant has no access to the “Encryption” keys.

What Is EMV?

Frequently Asked Questions

What is EMV?

A: Europay, MasterCard and Visa (EMV® ) is a global fraud reduction standard for credit and debit payment cards based on chip card technology. This technology is used to combat fraud and protect sensitive payment data in card-present environments. Chip card technology, or Integrated Circuit Cards (ICC), are standard bank cards that look like traditional cards, but with an embedded chip in addition to the standard magnetic stripe on the back of the card.

Unlike swiping a payment card with a magnetic stripe, EMV uses dynamic authentication that is unique for each transaction. Magnetic stripe transactions use static authentication data which is easy to copy and prone to skimming.

How does EMV work?

A: Consumers will insert their card or wave it in front of the device. If inserted, the card stays in reader for duration of transaction. Consumers may be prompted to sign for verification. With EMV transactions consumers experience a minimally slower process.

When must EMV be adopted?

A: EMV functionality is not required or mandated.  However, the Fraud Liability Shift takes place October 1, 2015. After October 1, 2015, the liability for card-present fraud will shift to whichever party is the least EMV-compliant in a fraudulent transaction. The party that is the cause of a chip transaction not being conducted will be held financially liable for any resulting card-present counterfeit fraud losses. The Liability Shift applies to counterfeit cards, not lost or stolen cards.

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